Topic outline

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    Welcome to the advanced course on vendor’s liability! 

    Are you already familiar with the concepts and operating environment of vendor’s liability? Do you know what vendor’s liability means and where it is needed? If you answered yes, this course is for you.  

    During this advanced course, you get to practice compliance with vendor’s liability.  

    The course tasks will teach you about consumer protection and provide you with the skills to act in the most common sales situations in a way required by the law. You will also learn where to find information to resolve situations and problems related to trade and transactions. You will get the most out of this course if you have first completed the basic course on vendor's liability.  

    Enjoy the course!

    • Knowledge of consumer protection benefits both the vendor and the consumer 

      When companies are familiar with the basic principles of consumer protection, their knowledge serves the interests of both consumers and companies. Companies tend to perform better when they are familiar with consumer protection and know how to apply the related principles in business planning, marketing, contracting and customer services. 

      Consumer protection competence creates savings in terms of both time and money and it allows companies to offer better customer services, as the potential problems can be resolved without uncertainties concerning the parties’ rights. Indeed, compliance with the relevant legislation facilitates the solving of problems. 

      The video below and the related statements will guide you to study the basics of vendor’s liability and to answer the related questions. You can observe your progress and move between slides using the blue bar at the bottom of each slide. 

    • Vendor’s business environment 

      The image below summarises the functions and actions related to a vendor’s operating environment that are covered by vendor's liability. The different stages of the sales process affect each other, which is why traders must master vendor’s liability in all stages of the sales process. 

      Click the ℹ️ signs in the picture below to review the stages of consumer trade and the related functions. 

      The business model was produced in cooperation with legal design students at Laurea University of Applied Sciences.

      Stages of the sales process are worth knowing 

      A sales transaction consists of several stages, such as business planning, marketing, transaction, and customer service arrangements. The sales process is often presented as a path that leads to the customer becoming the buyer, user and customer of the service or product. Knowledge of the sales process and the related responsibilities improves the quality of customer service and makes it easier to comply with the provisions of the law in the different stages of the process.  

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      Read the text below on the skills needed to implement vendor’s liability and answer the question at the end. 

    • The Consumer Ombudsman supervises the enforcement of consumer protection 

      The Consumer Ombudsman supervises the enforcement of consumer protection in consumer trade. The slideshow below summarises the stages of the Consumer Ombudsman's supervision measures. Use the blue bar under the photographs to move between the slides. 

    • Move on to the next step: “Marketing”.

►2. Marketing